You have an item you want to market on the internet. Your friends and family like it. Surely you will find hundreds of customers out there among the millions who search the internet. You list your item. The response is dismal. What do you need to do?

Make sure you let people know about your site whenever you can. Whether it is via the internet, like in a forum, or directly to a live person, this is a great way to get the word out about your business. The people you tell will tell other people and your business is sure to grow.

Create a sense of urgency with deals your brand may be offering. If customers feel they only have a limited time for a fantastic offer, they will be more likely to follow through with a purchase. Note, however, that internet marketing sometimes can go overboard with begging customers to take action immediately, so be careful not to go overboard. Keep your “sense of urgency” respectful.

The smart webmaster tests his website on as many platforms as possible.   Please make sure that you track, track, track what you are doing.There are, at least, a half dozen different web browsers that render websites slightly differently, as well as, dozens of more less popular browsers. Wireless access adds more options for potential website platforms. When a website loads improperly on a particular platform, it represents lost potential sales, no matter how obscure the platform is.

Keywords

While keywords are very important, and you will want to use as many of them as you can in your site, beware of using too many as well. Search engine spiders are programmed to ignore sites that literally “stuff” their pages with keywords in order to be found. They are marked as spammers and actually show up lower in the search results or not at all.

In order to analyze your website and best promote it online, set up a suite of site analytics tools. These tools will show you what your viewers see when they look at your site, track what search engines and what keywords drive visitors, as well as, which pages people visit while they are viewing your site. These tools will be extremely helpful in marketing your site.

If you want to increase site traffic and improve search engine optimization, it is absolutely critical that your site has original, unique content. This is especially important for online retailers who are selling the same products as a number of other sites, and each site is using the same manufacturer’s product description. By writing your own unique product descriptions, while using important keywords, you will be able to blow away the competition.

Some have characterized the internet markets as a vast junkyard. Scrolling through the listings on E-Bay, you may agree. What you need is a way for the quality of your product to shine through. Your digital photo and a well-worded description are a good start. You may need to be patient, but word-of-mouth advertising from your buyers is the best thing.

The key is to never give up and just keep trying different things – there is no magic formula from what I see – it’s just staying consistent, keeping you and your content out there and it will happen.  Would love your comment on what is working for you and sure my readers would love to hear – don’t be shy and leave us a comment.