How do you use articles as part of a marketing strategy? How can you get the best results from this process? Lots of business owners are driving traffic to their website by writing articles. Why shouldn’t you do it too?

Always include “no follow” links within comments on your site. When the user leaves spam or unwanted site links, the web crawlers will then be notified of that “no follow” attribute. They will not follow that site’s link. Doing so will allow you to ensure that your site’s reputation is not compromised by spam sites.

Blogging is one of the best new ways to market your business; a blog can help you secure a place as a thought leader in your industry. Let your personality shine through on your blog by posting thoughtful, humorous articles that show your readers a softer side of you. Show that you are at the cutting edge of your market to gain new customers and retain old ones.

Your readers don’t want to read unnecessary information; make sure the articles you provide are essential. Prospective customers are interested in finding something valuable in your articles. If they do, they are more likely to come back to you for more.

After you’ve written a while, you should have a large body of work online. Compile a lot of them into an eBook that can be sold or given away as a promotional item. If you have a quality eBook, it will be shared by many of your readers and bring more business and traffic to your website.

The first paragraphs of your articles should get your readers’ attention right away. Search engines and readers look at the first paragraph as the most important part of an article. Putting the most useful information in this area is the best way to hold an audience’s attention. You don’t want to tell everything at once. You want them to read the rest of it, too.

Keyword Usage

You should be careful about overuse of keywords when you are writing your article. Using more than five keywords throughout each of your articles will only result in your article being turned away. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

Try not to write about boring topics in your articles. While you can cultivate and train your personal writing voice, you cannot control it completely. Boredom is an emotion that seems to always come out. In addition, readers are very aware of it. Articles on subjects you do not find interesting will not have as much value for marketing as articles about things you are passionate about.

Many article sites will pay you for each person who views or clicks on an article of yours. So, there are a lot of ways to make money through article writing. You can become very prosperous.

Tips in article marketing can give you a great start in building your online presence and increasing your audience. Utilize the following advice to develop a plan for successful and powerful results.