Tag Archives: marketing

10 Common misconceptions about marketing on the Internet

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1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow.

2. You won’t make any money. Again you will reap what you sow. your key to success is through consistency and persistency. If you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge – the money will come. Don’t give up. There are lots of people who truly do make money this way.

3. Anyone can do this. If you tell your self there is nothing to this, you will set yourself up for guaranteed failure. A profession such as this takes a lot of discipline and most of all the willingness to learn. It takes a lot of hard work and an open mind. You have to be willing to embrace new ideas as they come and take this seriously.

4. Not everyone can do this. This is also not true. As long as you free your mind to scepticism such as these, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember the only person stopping you is you!

5. It is too hard. Look within your self. There is an online business in you. What do you know? What do you like? What do you need that has not been created yet? Answers to these questions and questions like them are the beginnings of you having the ability to set yourself apart from the crowd.

6. It will be easy. It will get easier, but you will have to do loads of studying. Spend many hours brainstorming. You will spend many hours reading, writing, and learning what works and what doesn’t. It will get tedious and hard to stick to. Persevere, your reward is coming.

7. It will only require 2-3 hours a day. At some point you will be able to automate most of your efforts. In the beginning, long hours are not unheard of. I have spent many 18 hour days in front of my computer.

8. This is not a real job. Yeah right! You will come across many sceptics. Or worse than that, people who do not reveal scepticism but merely look at you funny. Believe me this is a real job. You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don’t allow the people who minimize your efforts get to you.

9. The only good reason to do this is for the money. That could not be further from the truth. There is a lot to gain; the money is a plus of course. Learning will always make you a better person. If you are happy with your self, everyone else will be to. You can’t beat the hours.

10. It takes years to learn online business. Not true. The best suggestion is to study hard. Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.

Essentials for a successful home business

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What do I think is necessary to successfully run a home based business?
1) A normal common business sense, determination to succeed and investment money
2) A product, service or program to sell.
3) Your own website
4) Advertising possibilities
5) Leads
6) In case of your own selling website there will be a need of an autoresponder
7) Customer Support
8) Good administration
A normal common business sense, determination to succeed and investment money
Nowadays there are people willing to start a business online without having the sense what running a business is all about.
A business is something you plan and doesn’t come free by only registering your company. Once registering is done you can’t sit back and wait till money is coming in. Off course ads and other sources can tell us that money is coming in when you have signed up for something but it doesn’t work that way. A business owner has to face a lot of bad things opposed to the good things a business can bring. To cope with all these influences you need to stand strong and have a determination to reach your goals.
Then there is another factor that you can make money free without doing anything. Doing business is hard work and is surely not limited to a 9 to 5 job.

When a normal business day is over, then there are other tasks to perform to carry out your business as usual. I mention administration, networking, taking care of your customers and other work that keeps your business going. A common working week for a business owner can easily take up more than 60 hours and is not limited from Monday till Friday.
Every business has to invest in order to succeed. Yes, there are many resources on the internet that you can use for free but for a good result you need to invest to secure your turnover on a later stage.

A business can’t be build by having a separate room and a computer alone. Off course if you have these things already then you have made a start but it is necessary to invest time, effort and money to succeed.

8 Greatest Ways To Converting Your Traffic Into Your Greatest Profit

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Do you have a website which pulls in large number of visitors everyday? You can actually benefit yourself with the traffic and earn a great, residual income if you give a little more effort. Here are some of the greatest ways you can convert those traffic into mountainous cash:

1. Sell a product/service
Of course, to earn money you need to sell a product or service to your visitors. It is the best way to profit from your own product. Usually, an e-book or software works the best – they can be downloaded right away, no shipping included, no handling to be done. You earn 100% of the profits without any investments to be taken before that.

Other than that, selling your own product allows you to set your own price.

2. Opt-In list
It is very crucial that you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons and tons of ways you can profit greater in the future. You can make previous customers purchase again from you, making them your repeating customers – that is of course, if they are in your mailing list and you can urge them to buy again.

Building a closer relationship with your own subscriber will be the best thing you can do. By having your subscribers ‘trust’ you, you can endorse many other useful products to your subscribers and the chances that they will buy from you will be high – because they trust you.

3. Viral marketing
You can provide a free product or bonus to be listed on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own publicity and branding.

In the future, you will receive great benefits as when you are known, people will trust you more and this profits you. Between a product – let’s say a tooth brush from a beggar and a doctor, who will you prefer to purchase from? Unless the beggar offers something special, it is hardly that you will purchase the tooth brush from him.

4. Pay-per-click
In this case, you don’t pay for every click but earn instead. There are many advertising programs that give you a percentage of the bidding on a certain keyword. The famous ones are Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn a small portion of money. Nevertheless, if you have high traffic to your site – these programs alone can generate your residual income.

5. Offer an advertising space
Usually websites which brings in very high traffic will sell a small portion of space on their web page. You can charge a minimum of $300 for advertising someone’s ad a single month on advertising fee if your web page is pulling more than 2000 visitors a day.

Other than that, you can also create exit pop-ups that advertise other websites as well. By doing this, you don’t clutter your website with too many ads and you can earn a better reputation from your visitors.

6. Affiliate marketing
If you don’t have your own product for sale, you can sell other’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any problems after your sales.

No customer service, you don’t need to issue any refunds, just let the owner do everything else for you after each sale. If you have a mailing list, you can endorse many other products and earn very great profits from your subscribers.

7. Pay-per-lead
Instead of earning money from every click your visitors clicked on, you are paid if you get your visitors to subscribe into other’s mailing list. Nevertheless, it is not necessary that you just get visitors to become other’s subscribers.

There are a lot of bigger companies like Coca-Cola and Pepsi which holds survey every few months. By referring your visitors to them in order to complete a survey, you can also earn great profits from it.

Applied correctly, you can make a huge fortune on the Internet and build a steady online business – taking over the place of your day job. Take some time to put effort in either of these strategies, because it can make your day bright.

8 Ways To Make Your Ads More Effective

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I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 2006 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.

These are the 8 important lessons I’ve learned regarding Ezine Advertising and Marketing Success: 

A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can’t sell them all in a few lines-at least not individually.  Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something.

For example, “Help your child reach their maximum potential” instead of “Try our many reading, writing, math, shapes and colors programs”

More importantly, tell the customer “what your product or service is going to do for him.”

It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them?

Don’t go for the sale in your ad! You are at a disadvantage because you can’t list all your products’ wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn’t the time they want to buy then they aren’t going to buy, end of story.

But it doesn’t have to be the end of the story.  If you go for the soft sell approach your target consumer is much more likely to click on your link and then you’ve got the chance to go for the hard sell-again and again!

Here’s an example. I’m selling a product called the Preschool Prep Power Pack. It’s an educational CD for preschoolers. Now I could go for the hard sell in my promotion and I would make some sales but a lot of people who really might be interested won’t even look at my site and product. However, I’ve chose to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn More) offering tips about preparing preschoolers for kindergarten. This is my target market for my product. The folks who subscribe also receive a free ABC-123 coloring book. Why wouldn’t the parent of a preschooler subscribe, right?

But what’s in it for me as a business person? A lot! Think about it. I now have the freely offered contact information for my target market. Now I can regularly email them information about my product. I’m confident they will buy eventually because my product provides a solution to something that concerns them-or they wouldn’t have subscribed in the first place!

Another common mistake is not giving your ad campaign enough time to work.

Studies show it takes prospects an average of seven exposures to your promotion before they take the bait. Even after they have clicked through to your site visitors may need to visit your site as many as three times before they buy from you. So make sure you keep that offer in front of them. That means it may well pay to take the long-term package versus a one-shot ad.

People run through their emails rapidly and delete things they wish they hadn’t. Make their wish come true! Give them a second, third, fourth chance. The formula is–when you’re sick and tired of it, the public is just beginning to hear it.

Just because you’ve bought ad space doesn’t mean you have to utilize every pixel or character-space. Short, punchy lines that do not use up every available space are more effective.  Think about the reader scanning down the page or screen. What will catch their eye and make them stop scanning and actually read?  White space is your friend so don’t squander it. Use it to set off your important message.

Make sure you apply the same principal to your urls and e-mail addresses as well. Nothing can make an ad look more cluttered than giant web addresses with a complicated string of numbers and letters. If you have to use an address like that (perhaps for your affiliate code, for example) then it might be wise to use a redirect. There are numerous free services out there (http://snipurl.com for example) although perhaps it might be a good idea to use a page from your own web site with a redirect programmed in

USE YOUR HEAD

Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.

Some of the proven headline formulas include:

1. Ask the reader a question: “Are you worried about filing your
tax return this year?”
2. Tell the reader how to do something: “How to buy a
car without getting a lemon.”
3. Provide a testimonial: “Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky.”
4. Make a command. Turn your most important benefit into a commanding
headline. “Stop rushing through life.” “Make more money this month.” “Feel better about yourself.”
5. Important news makes a good headline. “Max Electronics just went international!”
6. Start the clock: “Buyers who act before midnight Tuesday will save an extra $50!”
7. Give the reader something free: “Free whatsit for the first 100 visitors!”

DON’T FORGET TO TELL THEM WHAT TO DO!

It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.

Click here to find out more: http://yoursite.com

Subscribe by emailing subscribe@yoursite.com

Visit http:/yoursite.com today to save!

SET YOUR BUDGET

One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.

The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.

First, what is your net profit on an average sale?  Let’s say $10 to make it easy. (Hey, I’m an English professor, I need to keep it simple!)

Then consider what your conversion rate is for visitors to become customers.  Let’s say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)

With this example, a visitor is worth $0.50 to you. ($10 divided by 50)

So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.

SET REALISTIC GOALS

This issue is really about control. Yes, if you could control things that you would have a high sell through but that isn’t always going to happen. In fact, for most advertisers that isn’t going to happen. However, if your goal is to capture customers then you are much more likely to match your goal or even exceed it. And in the end a customer is worth a lot more to you than a sale because a customer can represent many sales over years to come-sales that were fairly easy to achieve.

As frustrating as it may be, advertising is usually about long-term versus short-term benefits.  Your ad simply serves as a lure to draw people into your site or long-term promotion. Once you’ve pulled them in then you need to sell them. So it is not really fair to judge an ad campaign on simple sales.

The success of an ad campaign should be measured by one or two elements only-first, how many people followed up on your offer (click-through rate) and second, how many of those visitors were you able to convert into customers (conversion rate).

Over time you will be able to judge where the weak link in your chain of customer creation exists and work to fix it.

Low click-through rate? Then it is probably your offer. You are not giving readers enough incentive to follow through. What is in it for them to click on your offer? Remember you are selling benefits!

Low conversion rate? Then perhaps you are not attracting the right sort of visitor. Target your incentive (the free offer, for example) to match your target audience.

Wow – Check Out MY NEW BLOG!!

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Why a PTC site?

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As the owner/operator of PTC (paid to click) sites, I am amazed at how many people that really don’t understand what and why you should join a PTC site.

The first thing I have to tell you that yes you can earn money from these sites BUT they ARE NOT designed to be your source of income. Now I know most of you don’t want to hear that and some will disagree with me as you might be making some money with them.

The sites were designed to encourage others to view your ads – and that is why you will see many sites offering .00025 per click for you to view the site. Now if you just did the math, you will see that you will have to view 1000 sites to earn .25.

So now let me explain how I feel that you should use a PTC as a tool for building your business, your downline, get referrals to YOUR real money making programs.

With any advertising, online or offline, it’s keeping the name out there – and this is one of the many ways that you can do that. Everyday people click on the sites and after seeing a site over and over again – the light bulb goes on and you finally got them curious but you are not going to do that if you don’t keep your URL out there – no matter what you are promoting.

Now a few tips here when joining a PTC site – if on the front page of the site there is a sweetheart special and it’s April – that tells me that the site owner doesn’t come to the site that often and they can’t even keep the specials updated – then they are not going to be promoting their site either – so that you get more people to view your site. I would NOT join a site like that.

Another thing that I look at are the sites stats – How many members, how many clicks, and the other thing is how many are really clicking – and you can tell that all on the front page also in the Daily Top 5, 10, 15, 25. If a site is getting alot of activity, then this is a place you want to have your URL.

Now here is another myth that is floating around about the new shared revenue sites. They don’t pay, they are a scam etc. am sure you have heard all the rumors.

Well, I’m here to tell you that they are not – and here is what happens. The payouts are based on the amount of revenue that the site has taken in for the month. You are given more per click (0.01, 0.05, 0.07, 0.08 even) and your cash adds up quicker. Well, when you get to the minimum payout (usually $25.00) – most of these sites pay once a month – so gives you plenty of time for you build up your money.

Now what happens is that you are paid a % of the sites revenue based on your earnings – so the more you click the more you earn from the sites revenue. Upgraded members get paid even more and on most sites get to click on more sites for being upgraded.

Now remember I said earlier about using these sites as a tool – well this is another great asset for the members of shared revenue sites and you can trade in your earning for your own advertising. I don’t know about you, but to me that is a better in the long run vs clicking for a small amount of money – I would rather have my program or programs out there for you to click on that I use to make my money online.

If anyone would like to discuss this further with me contact me on Skype @ nancyradlinger

Don’t Believe All The Crap

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You know as a site owner, I see about every ad out there and I can’t believe all the crap that people want you to see and such a shame that there are some that will believe those ads and that is the sad part and why this post.

The internet is big therefore making it easier for more and more cons to get their programs online for others to see. I just wanted to vent here some and let you know to watch out for some keywords in the advertising – most of the time when people use Easy, Fast, Quick, etc. – really stop and think about it – if it was so easy, fast, quick, there would be alot of millionaires walking around don’t you think.

If a person on the street came up to you and said I have this program that is so easy that anyone can do it and you will make lots of money fast and quick – what would your reaction be – you would not believe them and walk away – well the same principle works online.

Don’t get me wrong, you can make money online but it takes putting in a lot of hours, and it’s not easy – there is so much to learn and it’s not quick and don’t happen overnite – but if you work hard, have the right guidance and tools and be persistent – you can make money online.

So when you are reading ads, emails from so-call friends ask yourself – if it is too good to be true – then you are probably right and just move on. Find yourself a great mentor and they are out there – the people that I listen to are on the front page of my blog here – The Leaders Role.

Take the time to get the right training, the right tools and the right directions, the right mindset and you will see what a difference that will make.

There is NOT a quick button people, no easy program, no magic – it still takes hard work – just don’t give up – If you think you CAN or you think you CANT…. you are probably right…….the choice is yours.