Do You Need Email Marketing Assistance? Keep Reading

If you think email marketing as a tool is a worn out concept, give it a second chance! It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. Email marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. Use the ideas below to see how you can use email for yourself.

AutoresponderMake your marketing emails concise and focused. After a few paragraphs you are likely to lose your reader. They only have a limited amount of time, and they are not necessarily that interested in your message. Emphasize your most important points and don’t say anything else. That way, your readers will be there for the next email.

Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Provide them with the coupon code and a link to your site. You can also remind them of the money they will save with your coupons.

Always use Alt tags when you include images in your email. If your reader has images turned off, or is on a device which doesn’t allow him to view images, he’ll still know what was supposed to be in that spot. Use relevant Alt tags so your recipient can get a good idea of why you added these images. Links should also include tags.

Only send emails to individuals you know. If someone receives unsolicited email, it feels like spam. They won’t know who you are, and they won’t care what you’re selling. It’s likely that they’ll just delete your email, which simply wasted your precious time.

Grab people’s attention with your subject line. Using incentive offers as your subject line may make the recipient more enticed to read the email. Offering a large discount or a free product increases the chance that the person will open your message to get the great deal that you are offering. A smart subject line is another great way to get people to open emails.

Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Understand the limitations that mobile devices have, and find ways to work around them.

The tried and true techniques of email marketing clearly still have legs. If you use the advice in this article and keep learning new techniques for improving and innovating your email marketing plan, email marketing will work for you for years.  For more tips read this post also Emails that will make your customers sit up and reach for their money.

 

Autoresponders – Why You Need Them

When I first started online, I kept hearing about autoresponders and not until recently did I understand why you need them – this is one of the most important tools I feel that a person can have in their business. An autoresponder is liking have an offline business and no telephone and like the picture shows it keeps the door of communication open to your and your list – that is how important I think they are.

It was not until I wrote my first report that I started to understand the “why” they are a must. It gives you that link that you need to communicate with your list and to build that relationship with them. Also, how in the world do you know who is reading your emails, how do you keep track of what is working for you without some stats on the emails that you are sending out – like how many open the email, how many got your email, which email service is used the most, what links they clicked after they open and the list goes on and on.

And if you are like me and pressed for time – you have heard how people can put their business on auto-pilot – well this is how. You can write your emails and schedule them to get delivered to your list when ever you want – how cool it that. So when you have a busy week coming up or you want to go on vacation, you can simply write up your emails and schedule them to go out while you are away doing what you have to do.

I have to say that this is also a great way to manage your time – as you read in a previous post how important this is – well this is a must for you then. You write your emails and schedule them to go out either in 24 hours, 1 day, 2 days, a week from now. I know some that write their emails for the week and just schedule them and just think how much time that frees them up to do other things.  Personally, I don’t like getting emails daily from a list that I’m on and if I feel that I’m getting too many – I will unsubscribe – the rule of thumb here is to average 2 – 3 a week.

If you are like me – I am not one that just set down and whip out an email, an article, a post – I have to be in the right frame of mind and then they flow pretty good. Well, I’m learning to do that with my blog post and now my emails – so instead of taking the “time” every other day to try and write when my brain is not corporate with me – think of the time that I waste trying to get that email or blog post done.

This is NOT good time management skills – so this has been a real learning experience for me. So now when the mood hits – I just go with the flow and it’s amazing how much a person can really accomplish. Try it the next time the writing mood hits you – just keep writing and schedule what you wrote – believe me it will less stressful for you.

I know what you are thinking – that mood never hits me well then maybe a visit to http://www.fiverr.com/ would be a great place as there are many people there that would write articles or blog post for you for $5.00  I personally like to write my own stuff as I really haven’t found anyone yet that writes with this hillbilly language that I use sometimes lololol.

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In summary – Autoresponders – why you need them is saves you time, keeps the communication open between you and your list, regular scheduling for you and your list, a chance to give you list more tips, ideas and suggestions and also make sales from your list (providing you don’t do this each email).

Don’t wait like I did – get this tool for YOUR business now