Article Syndication Can Work For You If You Follow These Tips

These suggestions can help you become a success in article marketing and building your website content. Read on to find many tips which will help you to get the most profit possible from the articles you create.

TIP! Your paragraphs should be short and to the point. Research suggests that people may be more easily distracted while reading online than while reading a printed text.

When authoring content for SEO, it is okay to deviate a bit from the AP style grammar rules and regulations. The benefit is references inside your article or blog that are more helpful within search engines. Follow some rules, but feel free to shake things up a bit to create a personality.

Avoid using controversy to overcome writer’s block. Build some arguments by stirring the pot a bit. This will create publicity, which is never negative when you are trying to become exposed. Taking time to edit the quality of your content can help you revive your blog instantly and will make you appear more authoritative.

TIP! Submit your articles to directories and blog networks too. A well-written blog is the perfect way to establish yourself as an expert, which will help to boost your site traffic.

You should write articles that are instructional and factual. If your articles are relevant, it will improve the branding of you as an author, as well as your site itself. These articles serve as original content and these will help you rank higher in various search engine results.

Give some thought to outsourcing. If time is an issue or you do not think you are skilled enough to write your own articles, consider hiring writers to generate content. Although having someone write for you will cost you money, it can turn out to be well worth it when you are able to offer regular posts.

TIP! The best article marketing campaigns have their own unique and consistent tone. Find a way to address your audience and get these people to relate to the experiences and feelings you are writing about instead of presenting dry facts.

A lot of sites that accept your articles will actually pay each time the page is viewed. These can be lucrative, but it largely will depend on how much promotion you do to bring people to your article to bump up the views. It can actually be a very lucrative adventure.

Keep your articles brief and no more than 500 words, but make them interesting. Reel them in quickly. Readers have less of an attention span online than they do offline. You can always expand on the on the attention grabbing facts later in the article, so be sure to put your eye catching sentences in the first few lines.

TIP! Be a leader, not a follower. Offering a unique outlook or suggestion is the best way to impress your readers.

Be certain to give your articles interesting titles that capture the imagination. Titles help pique interest and attract attention immediately. Use strong keywords and give an accurate description of what people will find in your article.

Include as much relevant information in your article as possible. When someone chooses your article they want to get something out of it. Make sure to put as much facts as possible. This will make the readers feel that their time spent reading the article was time well-invested.

TIP! Providing assistance to your readers is a great motivation for your articles. When you help a person with a situation they were looking to fix, they will keep coming back to read your other articles.

The best way to get backlinks to your website is to provide pure content that is highly desired by readers. You can post as many articles as you can. If you do use spun articles, make sure that each article provides relevant content and is not just used to fill up space. Respected and popular webmasters will be more eager to distribute content that is informative, relevant, and appealing to their readers.

By now you should be ready to try your own hand at article syndication. Try to improve your skills in marketing so you can compete more effectively. When you work hard and apply yourself in a smart manner you can even surpass your competition.

What You Need To Do For Online Marketing Success

The process required to facilitate a working affiliate program is much more simple than many people lead themselves to believe. New advances in web referral programs will help you develop an engaging affiliate marketing program that is both cost effective and easy to use. The following information was written with the intention of helping you ease into the world of web marketing.

Many affiliate marketer go overboard, trying to do too much. They sell too many products in too many industries to be truly effective at what they do. Hitting a limit is non existent in fitness. You need to be patient and find a gradual approach that works for you.

TIP! When searching for an affiliate marketing partner, find companies that continuously make new products. Getting repeat business is the best way to gain lots of income, and finding a company which releases more than one product line will ensure that you are always making money.

After you have made yourself successful and are generating good amounts of money, ask for an increase in your earnings. If you have shown to generate lots of sales and are a good marketer, the program will be more inclined to give you more money in order to keep you on as an affiliate.

Only do business with generous and fair affiliate companies. If your affiliate company isn’t offering you at least 20% of the proceeds from each sale, dump ’em. A good affiliate partner will reward you well for solid sales.

TIP! It’s no secret that affiliate programs differ. Programs vary by product and degree of flexibility.

As a time saving tip for affiliates who are dealing with many emails with instructions that need to be addressed, don’t waste time continuing to go back to the emails to reread the message. However, emails are time-consuming. Write down your tasks as you open your emails instead of going back to check them constantly. Simply refer to your saved list of jobs to be accomplished and be ready to work.

There are notable differences in affiliate websites. Some sites are not user-friendly. This may not be what you want to do but, when you are involved you will not want to link your business website to someone who is unorganized. This will help you build rapport with your customers, this drives sales.

TIP! Market your business online more effectively by using affiliate marketing programs. There are other online advertising methods like contextual networks and banner advertising but affiliate programs will consistently generate more visitors to your site.

The best affiliates are ones that offer a variety of services or goods. By finding a business who is constantly releasing new products, you have a higher chance of creating repeat business and achieving larger commissions. Avoid one-trick pony and fad products.

Lifetime commissions are quickly becoming a rare commodity in the affiliate marketing world. However, the payoff should you find one still makes it worth looking. The typical affiliate contract specifies that the affiliate will receive a certain amount of money for every sale referred through his affiliate link. The customer needs to buy relatively soon after being referred for the affiliate to get a commission, however. This feature makes them valuable.

TIP! Try using a handwritten ad on your website. This gives the advertisement a personal touch which may result in higher sales.

Earn more commissions by adding text marketing to your affiliate plan. It is still fairly new, but thousands of affiliate marketers use text services to tell their customers what is new with their business.

To increase your earnings from affiliate marketing, make your products more appealing with the inclusion of action shots, screenshots, or videos. These types of “bonuses” encourage people to buy the product. Be very precise and specific in your reviews. Buyers want to know everything there is to know about something before they buy it.

TIP! Move away from pop-up ads to pop-under ads. Many browsers also block pop-ups, so your readers will never even see them.

Affiliate Companies

Affiliate marketing businesses need to appear as though they are the vendor themselves. The affiliate relationship should be disclosed, but not the main point of your content. If done correctly, your visitors will view you more as just someone “affiliated” with the product.

TIP! Do not let your site be overtaken with an excess of banner ads. By doing this, you will not only diminish the quality of your site, but you’ll scare people off by being unprofessional and pushy.

Shop around for affiliates that offer fair or generous commissions, and do business with them only. Stay away from affiliate companies that do not offer more than 20% of the profit generated from each sale. Reputable affiliate companies recognize that you deserve a commission that is high enough to make you want to do more business with them.

You should not conclude that 100% commissions are a program scam. Although it may initially appear to be a scam, find out everything you can about the details of the program before dismissing it as such. Sometimes, these programs are gaining their profit off of subscriptions while passing the upfront sales to you. Bear in mind though, the upfront sale is your only cut. These programs can still be profitable for you, so review them carefully when you encounter offers like this.

TIP! It can be risky signing up with a pay-per-sale affiliate partner. On the other hand, this approach can pay off tenfold if all goes well.

Aim to get your readers to fully trust you. If your readers trust and like you, they’re more likely to want to support you by using your referral links.

If you’re a California resident who had your affiliate account with Amazon revoked in 2011, you can now reapply. The regulation that made Amazon drop their clients in California has been revised and they can now use the program once more. If this change applies to you, sign up again.

TIP! As you establish links to affiliate partners, consider which topics would likely be of ancillary interest to website visitors. Another item would be a water bottle that can be held over the shoulder for easy carrying.

Statistics are important when it comes to marketing, but make sure they are up to date to ensure quality. These allow you to know how many people visit your website, and you will be able to track down how many people made purchases.

You need to make sales on both the front and back ends. If your customers enjoy products that you referred to them, you should get some of the commission. Make sure you are receiving everything you are entitled to by getting involved with companies that offer you a percentage of the back-end sales too.

TIP! Having many Google Plus friends means you have many more connections versus your competition. Share your username on Google Plus with your Facebook and Twitter followers by adding your Google Plus icon next to your site’s social media links.

A great web marketing tip is to attach a deadline to buying a certain affiliate product. Setting a deadline forces potential customers to make a decision whether to buy the product or not. It can be the motivation they need to go through with the purchase. This tactic is a time tested and proven way to boost sales.

There are many affiliate marketing books out there; it’s up to you to weed out the rubbish and focus on the reliable ones for information. You need to risk putting in time and effort first before you can expect to see any money. If you keep reading book after book, see this for what it is — stalling. It’s better to stop researching long enough to get something going with what you’ve already learned.

TIP! Design an e-book, and put it on websites that are created for document sharing. A good e-book shows that you know what you are talking about, which serves to attract customers and information-seekers that you can turn into customers.

Scan and publish a handwritten ad onto your site. This allows your targeted customers to see that indeed there is a very real person doing everything behind the scenes, and they will be more likely to purchase a product from you. Consider using a freelance writer to create your ad if deciphering your handwriting is difficult.

Use every appropriate strategy and medium to advertise your product or services. You can advertise online as there are a lot of people that like to shop this way. Some consumers respond quite well to brochures. Some customers need a discount coupon to get them to pull the trigger. Choose a variety of venues for your advertising efforts so you can get your product information distributed to a wider field.

TIP! Hire an accountant for yourself. You may not need to hire anyone if you opt for a computer program that works as a virtual accountant.

Affiliate Promotion

If you can, discuss how you can use the products sold through your affiliate program in alternate ways. A mat can be re-purposed as a tray, or even a drainer.

TIP! Daily communication is the key for a binding and beneficial relationship among affiliate partners. Frequent communication can protect your revenues.

Affiliate promotion is an inexpensive and easy way to generate some supplementary income. Follow the tips mentioned in this article and you can be sure you’ll create a great affiliate promotion program and keep your costs low.

If your target audience is older this will be especially important. Try increasing the font on your website. They will appreciate the fact that your site is easy to read and informative.

TIP!

Valuable Advice About Running A Business From Home

It can be both challenging and fulfilling to start a home business enterprise of your own. This type of business pays off according to the time you put into it at first. The business will thrive in time, but the first days and months can be a challenge. Just like anything else, work and effort are required for your business to flourish.

Make sure you’re able to say what your online business is about in a short sentence. If you are able to talk about your business in a couple sentences, it will impress prospective clients. This can also be your slogan and help you sell your business.

Did you know that your Internet is tax deductible when you own your own home business? You may deduct up to half of the expense of service, even if it is also used for personal reasons.

Even when you are working from home, you should take pride in your appearance. Although you may feel like wearing pajamas when you work in a home office, don’t. Try dressing up like you would for another company. This instills a certain discipline that is conducive to productive work.

If you are having difficulty deciding on a product for your work from home business, think about what you could use in your life. Highlighting a need is your number one step to picking a successful product. If you have noticed a specific need for a certain product, you can be sure that others have experienced that need as well.

Get involved with online communities that support businesses run from home. There is good information available on the internet, and a quick search will result in a number of good sites. There are also a good deal of blogs on the subject of home-based business that you might find helpful.

Take advantage of online forums dealing with home businesses. This is great for networking with others in the business and can help you promote your services and products. There could be someone out there waiting for what you have to offer.

A banner page should be created for your site. You will then be able to trade banner ads with other sites. This will make your website easier to find by customers because it will improve your ratings with search engines.

Wear apparel that is appropriate for your status as a business owner. You might want to wear pajamas while working from home. Getting dressed for work, just like in a normal business, can benefit you in the long run. You can be as productive as possible if you keep a good head.

All online business owners start with a simple idea. Nobody achieves overnight success, because if that were possible, many people would be rich. Running any business takes hard work and dedication; but, with patience, you will see your work from home business develop into the successful company you always imagined it would be.

Get Results With Social Media Marketing

At times you can become confused with all there is to do when it comes to social media marketing, but remember none of your efforts should be in vein. This is a great way to build a good reputation for yourself. Follow the advice presented here and be certain you know and understand your target audience, and you will surely meet with success in social media marketing.

You need to have a “like box” on your blog that is linked to Facebook. This lets people “like” you for Facebook. Having this directly on your blog lets your visitors “like” you without having to leave your page. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.

Add in exclusive offers to people who follow you on social media accounts. Off them something that they cannot get from any other business. You can also include a contest for all the fans on your social media site. If that is not doable, you might want to give them a special offer. You can make announcements strictly through a social media page.

TIP! It is important to decide how involved you want to be with your customers. Keep your advertising ploys simple by using social channels.

Have a plan in place before you start a social media campaign. Determine the layout, how much time you’ll spend, and how the profiles will be managed. Just like any other marketing campaign, have a set timeline to accomplish your goals. Do all you can to stick to the plan and your campaign can be more successful.

Post new updates as often as possible. Staying updated will keep your content fresh, so people think that they are reading something new and exciting. Make sure your social networking sites are updated a few times each week.

Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. You especially need to be sure to respond to any comments or reviews that are negative or attacking. Ignoring complaints and suggestions could compromise your brand’s integrity in the eyes of your customers. Responding quickly, professionally, and with empathy, will actually help your reputation to be even better.

Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!

Social Media

The growth of your company rests, to a degree at least, on your ability to use all the tools you have available to enhance that growth. Social media is one of those tools. Just getting a reaction online isn’t enough for a company, it also needs to bring in a profit continually. The information learned about in the above article is a smart way to start your social media journey.

Trouble With Article Advertising? Follow These Suggestions!

Article syndication is a great search engine optimization technique that can be leveraged to gain higher search rankings and build your customer base. Many webmasters are unaware of the power of this approach. Article submission is one of the preeminent Internet marketing strategies. The following tips can help you get started.

TIP! Create solid, interesting articles. Make sure that your content will be valuable both now and years from now.

Blogging is a great, creative way to attract readers to your site. Blogging can be done for free and you can engage in a lot of feedback with your readers. It is easy to start blogging, and you will attract more readers and buyers.

There are lots of people that decide to undertake the writing of article advertising themselves. Keep in mind that writing does require talent. Perhaps you are well versed in the intricacies of sentence structure and punctuation. You may also have a firm grasp on conjunctions. Writing is an art form, and a certain way with words is required if you want to write well. It requires creativity, and not simply knowledge.

TIP! Controversy is a great way to boost readership. Find brands or people to write about that could spur discussion or arguments.

Resist the urge to deluge indexes with the same article. There are many article indexes that can be used for article advertising. It’s very tempting to post the same article over many indexes. Doing so these days is just a waste of time. The engines are all wise to that trick and no longer rank these sorts of links heavily when determining ranking.

Be sure the initial paragraph packs a punch. Search engines and readers both tend to value the first paragraph more highly than the rest. Including the best information in this section is a good way to grab their attention. Be certain to keep it fresh and interesting and avoid giving too much away. Your goal is to keep them reading by grabbing their attention.

TIP! A great way to generate buzz and interest about a business is to publish a blog. Blogging is typically free, and a great way to engage customers.

Inject a bit of yourself into each article you write. Use your originality and personality; that will help you appeal to people more than a dry article pushing your products. Always offer the truth and do so in your unique voice. Those reading you will love your work and will be more apt to come back.

Main Article

TIP! Memorize all of the rules for your article directory. Different directories have different submission guidelines.

Make sure to link up your main article with all of your other articles. This helps because the main article appears in search engine results, and the other articles give you back end traffic.

A great method of securing a visitor’s attention is to use humor at the start of your content. Do not go overboard; keep it subtle and classy so you don’t offend anyone. An excellent article has appropriate content and appeals to the reader.

TIP! Having an attention-getter is an important element to article marketing. The author has numerous ways that create attention-getters based on nature of the content.

All types of various marketing approaches tie in together via the internet, and article promotion is undoubtedly one of the “mother sauces,”� so to speak, from which a wide variety of other techniques are born. If you can get better at article syndication, you can really be a successful entrepreneur, so make sure to apply the tips you’ve read here.

Some of the Best Ideas On Making Money Through Online Marketing

Your online marketing venture can be extremely profitable if you take time to learn everything you can and apply it to your strategy. Learn as much about affiliate marketing as you can. The knowledge you gain will lead to a higher level of success. Continue reading for some great ideas that will have you well on your way to finding success.

See how an affiliate company tracks outside orders before choosing one. If your affiliate ID isn’t connected to the order, either by the client directly calling or mailing the company that processes the orders, you might end up losing large amounts of your commission.

TIP! You should have a disclosure notice about your affiliate marketing program right on your home page. This will put readers at ease.

Be upfront about your use of internet marketing, and observe the impact it has on the behavior of your audience. Successful affiliate marketers understand that treating customers fairly and establishing a reputation for honesty are important considerations. Providing an explanation for the marketing you use will make your users more likely to check out the links you offer.

Marketing the web’s most in demand products may not be the best for you as an affiliate. While emphasizing quality is considered a best practice for affiliate marketing, you want to make sure that you do not mix quality up with popularity. If you join in on the hottest trend or product, you will be fighting for space in the over-crowded affiliate market. There is a chance that you will not make any profit.

TIP! If you want your affiliate marketing efforts to provide you with easily-accessible cash, be on the lookout for affiliate programs that offer flexible options for payment. While some businesses pay you via a monthly check, others can electronically send money to your bank or offer you e-wallet choices.

If you are working with the most common products, you may have trouble selling. Quality is the important factor, which isn’t always correlated with popularity. The competition that you will face when choosing to market an extremely popular product will be intense. It is entirely possible that you will not make any kind of income.

Companies that continuously create new products are a great resource for affiliate marketers. If you are striving to have repeat business and involve yourself with a company who has an excellent reputation, then you should ensure you find one who is always releasing many different products in order to always have commissions coming your way. Some things that will not work for you are products that are trendy.

TIP! Affiliates should utilize text services to help them earn greater commissions. This is still a relatively new service, but already there are thousands of affiliates using this text service to keep their customers informed and to promote new products and affiliate offers.

Payment Options

Work only with generous companies with affiliate programs that are also fair. Stay away from affiliate companies that do not offer more than 20% of the profit generated from each sale. If you put a forthright effort into your affiliate programs, good companies will recognize that and reward you appropriately to maintain your partnership.

TIP! Remember to always link your site with those within a similar niche. An affiliate site that is completely unrelated to sports is unlikely to attract site visitors.

If you are looking for extra payment options, you need to choose the right affiliate. There are a variety of methods companies employ to pay their affiliates. Some also require that you have reached a certain dollar amount before they will pay you. Payment options include direct deposit, traditional checks, and online options like AlertPay and PayPal.

To make the most money from your affiliate marketing programs, you should start using paid advertising, like Google Ads. Use targeted keywords in your ads to attract customers to your site.

TIP! Take advantage of affiliate marketing to better promote your business on the Internet. Affiliate links are click magnets compared to other forms of advertising such as banners and context links.

You should try and use affiliates that are always churning out products. Do business with a reputable company that releases multiple products. When you find a company like that, you have a reliable flow of commissions. Stay away from products that are the current rage, fad, or fashion. These products tend to have a short-lived period of successful profit.

You can make a good deal of cash with affiliate marketing, but to make money, you need the right information. Having a high search ranking is an important aspect of running a website or blog. You will get more cash and better affiliate links this way.

TIP! You should understand who your target audience is when you are dealing with affiliate marketing. If you intend on keeping readers, you must provide them with the information they need.

Every affiliate program is not the same. Programs vary by product and degree of flexibility.

If you use ads on banners try a fun trivia game where the visitor has to click to answer. Many people will not be able to resist clicking that banner. Tactics like these are a great way to drive customers to your site.

TIP! Include videos and screenshots in your review to improve its appearance and earn you more money. Multimedia will help more people become motivated to purchase the product you’re offering.

Affiliate Marketers

You should make your newsletters valuable enough to draw in new subscribers all on their own. In the past, people loved tot receive email. Many people filter out potential spam messages, so be sure to design a “friendly” newsletter.

TIP! Affiliate marketing hinges on having many backlinks to your site, but it’s important to ensure that those links are not leading readers to deceptive content. If your link or ad promises one product, your page should be promoting the same product.

Ethical affiliate marketers don’t try to hide the fact that they are affiliate marketers. Be upfront about your affiliate ties and describe them on your site. If people who visit your site have any inclination that you aren’t being 100% honest about who you are affiliated with, they know how to go around your site and to the merchant directly instead.

Prior to joining a particular affiliate marketing program, take steps to ensure that every one of your sales will give you a commission. You should find out if your potential affiliate can track online, telephone, snail mail, and faxed orders? Be certain you are being paid every penny that is owed you!

TIP! Be honest with your visitors by making it clear that you do receive payment from the affiliates your site links to. Your site visitors can easily recognize affiliate links.

Choose affiliate companies that are supportive and help their affiliates by sharing resources that can help sell their products. Affiliate companies know what they’re doing. They know the ins and outs of marketing and what techniques are effective,. Successful companies share their information with affiliates in an effort to create customized marketing campaigns to sell products.

An excellent suggestion for improving your affiliate marketing is having an affiliate network. Affiliate networks act as a liaison between website owners and advertisers. You will have success if you follow these tips and only work with well known people. Working through networks considered to be reputable will in turn help you build your reputation.

TIP! Raffles, prizes, and contests are all effective ways to improve affiliate marketing. This will keep readers coming back to your site.

Gaining a lifetime commission will be a difficult feat when working with affiliate marketing, though, not impossible. That shouldn’t stop you from the pursuit of them, however. Webmasters receive commissions from affiliate companies via products sold through the webmaster’s referrals. The commission is usually paid only if the consumer purchases within a specific time period. Because of this feature, you should seek out these types of commissions.

You should utilize a reliable tracking service for affiliate marketing. It is possible that the company you are affiliated with will make errors attributing the correct number of sales to you. When this happens, it will be you that loses money. Finding a tracking service you trust will keep you getting the money you have earned. While there may be some costs involved, you will find that it is well worth it.

TIP! You should always research an affiliate company before making a decision, even if the company is popular. You have to be certain that you will be able to market it with ease and without having any problems.

If you take the time to plan your next move and keep these tips in mind, you are going to see the positive outcome that you were hoping for when you decided to get involved. So make a action plan – including these tips – and get to work!

Be sure to remain up-to-date on all the latest developments in your industry. If you don’t keep up on the latest trends and tactics, your competitors will probably be able to get an advantage over you.

TIP! Check out affiliate marketing referral programs. You may benefit from better compensation by referring people to companies that offer additional bonuses for this.

Improve Your Home Based Business With These Valuable Ideas

Many people realize having a work from home business isn’t that hard. Because home businesses are becoming very popular, it’s vital to understand how much competition there is. This is one reason you need to know as much as possible about your business in order to be successful. This is how you best any competitors you may have, so read on.

If you need to spend time driving to get things done for your business, it’s vital that you record your mileage and keep careful track of all your receipts. Whether your trip is a short 15 minutes or as long as a full day, you can deduct the trip costs fully on your taxes. You must be honest about it. You could be asked by the IRS to prove that your deductions are vital for your business.

You can deduct certain expenses like meals and entertainment for clients from your earnings when filing your taxes. Anything you spend on business can be deducted, even food! Make sure that these business meetings are with potential clients or ones who have already paid, otherwise these expenses are not tax-deductible.

It is important to have different phone lines for your business and home use. A professional business always has a dedicated line and voicemail system. Not only that, but you don’t want to risk your child or another person answering a business call.

Based Business

Track your business-related mileage expenses, as you will be able to deduct all or a portion of them. Any business related travel expenses can be claimed at tax time. Be careful to also document that the entire time spent driving is essential to your business.

You need to be determined and a self-starter, in order to be successful with a home based business. Building a separate structure for your home based business might be a good idea – or even a legally required one, depending on your local codes. This is particularly well-suited for home businesses with a lot of face-to-face sales, as it keeps customers out of your private home. If you have a building separate from your home, you may appreciate having the distinctive space.

Thoroughly research any person you are considering hiring to help run your home business. You will want to know that the people you are employing have the skills to sell your product.

Take regular breaks throughout your day, but don’t get distracted by the home environment. Do not start complex improvement projects or start long, personal calls. Keep your body and mind fresh by taking breaks to do other things such as exercising or going for a short walk.

When you work from home, limit your family interruptions. You should let your household know when you will be working to avoid interruptions. Also, don’t forget to let people know when you are available. Tell them that you need to have privacy so you can finish work and then be available that much sooner. Children should be supervised by another family member, but you should be available in the event of an emergency.

Hopefully, all that you have read here will keep you ahead of the competition. Keep in mind that you have to research online business advice if you want to be ahead of everyone else and have a successful business. Find information and new strategies.

Create a schedule for both your personal and professional time and stick to the times. Set a time for your business to close, and stop working at that time every day. Be sure to schedule enough time for your loved ones and friends and for your own interests.