Social Media Marketing – Keeping Your Customers Engaged And Informed

Social media marketing is a wonderful way to promote your online business. What a lot of business owners have a problem doing is finding different ways to optimize their fan base and keep people intrigued with their page. The following article will help you to understand social media marketing, and teach you how to maximize the benefits it can offer your business.

Take advantage of the holidays by keeping your customers informed. During this time is when you should be focusing all your efforts to ensure it goes smoothly and it helps to generate additional interest through referrals. Have a good contingency plan in place and try to have fun during the holiday season. Your customers will be impressed with the effort you make.

Want your customers to check in from your store? Set up a Facebook place and give your users a reason (read: discount) to check in and visit. Provide discounts for users who check in at the Facebook Place that hosts your store and show the check-in to the clerk. Foursquare offers an application that does something similar.

TIP! Comment on other blogs that have to do with your niche, and try to go to news articles. This helps to establish you as a well-informed expert in your industry and broadens your presence online.

Try organizing a Twitter party. Schedule a specific time to use a particular hashtag to talk about an issue with your customers. Have bloggers come to the chat and help solve customers’ problems. Target bloggers who have influence in your industry and make it beneficial to them to invite their own readers.

SOcial media is very popular, but that does not mean you should enter the fray head-first with no plan or safety net. Take some time to understand how the marketing methods work, build a campaign outline, and prepare yourself for some of the common problems SMM faces. Approaching from a knowledgeable and planned standpoint will give you an advantage over the competition and help you along your journey.

In order to avoid offending followers, be sure you do not post content with a heavily political or personal message. Personal information can often appear unprofessional, and can even repel visitors who may not share your views. Feel free to use a conversational tone, but stay within your niche.

If you use pictures relevant to your business on your social media site, it’s important you put up images other than the business’s logo. Why is this an important step for you? Well, most people who get involved with social media want to get involved with real people; the “social” aspect of it all. So by positioning yourself as a real person instead of just a cold company, you’re coming across as friendly and reliable.

TIP! Ensure that you do not post too much. Vary how you communicate with your followers – blog posts, for example, are great, but don’t rely on them exclusively.

Structure your articles into lists to encourage people to read through. Using the list format, you can give your readers good information in an efficient format that makes it very easy to show information in order or importance or priority. Social media users are usually a bit younger and will appreciate the condensed version of your relevant information.

Look at other popular social media pages related to your field. Notice what these successful business people are doing on their pages. What do they share in their updates? See how they format their page. Don’t be shy about modeling your own pages after these highly successful ones, but remember to also strive to include a bit of originality to set your pages apart from the rest.

Where is your target audience? Go to them. Is your site about home improvement? Visit home decorating show pages and comment. Do you write a blog about pets? Leave your comments on pet store chain pages. This method will help increase the number of followers you have.

Be sure to update your social media profiles on a regular basis. If you only have content that is old and stale, then there is an excellent chance your audience will begin to look elsewhere.

TIP! You can learn a lot from other people in the social media communities you post in. Don’t view the community as only a place to make money, but also view it as a great resource to glean knowledge.

This article has provided you with a few effective social media marketing tips, which you can begin to incorporate into your business’s marketing strategy immediately. The rewards you can reap in terms of online visibility and increased profitability can be substantial.

This entry was posted in Marketing and tagged by Nancy Radlinger. Bookmark the permalink.

About Nancy Radlinger

Hi - nice to meet you and I look forward to networking with you. After my last divorce, I turned to the internet to earn my living and altho it's been hard road - I'm happy with my new "job" In my spare time, I enjoy line dancing, gardening, networking, playing pool on yahoo, playing games on pogo and chatting on the computer.

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