Can articles really promote your business? Can you find your edge in the process and make it a method you can follow? Many people now use articles to increase traffic to their online businesses, and you can too.

Don’t include the phrase “in conclusion” in the final paragraph of your article. This tells your readers that the article is over, and they might move on. Your conclusion should summarize the article, just don’t use the specific wording of it being a conclusion. Allow your readers to keep reading the article, and in this way they will see the author resource box and learn more about you.

Don’t be afraid to share personal details in the articles you write, and always be original. If your readers feel that you are honest, it can help you to develop a relationship with them. If you do enough to build their respect for you, you might become their authoritative source in your field.

Keyword Usage

Try not to overuse keywords while writing articles. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

Your articles should be between 500 and 700 words in length, and ensure that your paragraphs are only three to five sentences long. Since that is the criteria established by most directories, following those guidelines will make it simpler to distribute your articles. You do not have to put as much effort into blogs; a good target is 300-400 words.

A useful article marketing tips is to research your keywords thoroughly. Using the right keywords is important because it can help you get more traffic to your articles.

Target Audience

If you want to be successful with article marketing, it is important to write your articles with a specific target audience in mind, and understand that target audience. If you put sports information in your article intended for film buffs, for instance, you are losing focus. Create specific content that appeals to a target audience, giving them a reason to share your articles on social sites like Twitter or Facebook.

Tips in article marketing can give you a great start in building your online presence and increasing your audience. Use the knowledge learned here to craft your own article marketing strategy which will bring you the results you’ve dreamed of