If you think email marketing as a tool is a worn out concept, give it a second chance! It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. Email marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. Use the ideas below to see how you can use email for yourself.
Make your marketing emails concise and focused. After a few paragraphs you are likely to lose your reader. They only have a limited amount of time, and they are not necessarily that interested in your message. Emphasize your most important points and don’t say anything else. That way, your readers will be there for the next email.
Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Provide them with the coupon code and a link to your site. You can also remind them of the money they will save with your coupons.
Always use Alt tags when you include images in your email. If your reader has images turned off, or is on a device which doesn’t allow him to view images, he’ll still know what was supposed to be in that spot. Use relevant Alt tags so your recipient can get a good idea of why you added these images. Links should also include tags.
Only send emails to individuals you know. If someone receives unsolicited email, it feels like spam. They won’t know who you are, and they won’t care what you’re selling. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Grab people’s attention with your subject line. Using incentive offers as your subject line may make the recipient more enticed to read the email. Offering a large discount or a free product increases the chance that the person will open your message to get the great deal that you are offering. A smart subject line is another great way to get people to open emails.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Understand the limitations that mobile devices have, and find ways to work around them.
The tried and true techniques of email marketing clearly still have legs. If you use the advice in this article and keep learning new techniques for improving and innovating your email marketing plan, email marketing will work for you for years. For more tips read this post also Emails that will make your customers sit up and reach for their money.
