Now I know you are wondering why in the world would a person chat about this – well there are many reason and after chatting with a friend last nite – thought investing in your business should be discussed.
I run into so many people online that do not see what they are doing as a business and don’t treat it that way. Most feel that I have a website and it’s hosted – so will set back and wait for the traffic. Now come on – would you do that with an offline business????? – would you rent a building and fill it up with inventory and just set back and wait for people to walk in the door???????
No, first of all the first thing you should have done was had a business plan. You need to have a niche – either online or offline. Did you do your research ahead of time or just jump on the bandwagon of a niche you heard someone else say might be good?
The other thing that I see that is a downfall of why people don’t make it is they don’t get the training or the know how of their niche. Let me ask you would you open up a beauty or barber shop and not know how to even cut hair. Well there are many online that are doing that and they wonder why they are not making any money.
The other thing is investing in your business is do you open a store and don’t get a phone, don’t buy any inventory, don’t promote??? How long do you think that you are going to be in business if you don’t invest some money.
This goes for online business also – you have to have a site, you have to have the sites hosted and you need a way to communicate with your member or clients. Well, I have seen many stop with that and then wonder why they still are not making it. You have to promote – now let me ask you if in your offline store – you just relied on free advertising – how long do you think you would be able to keep the doors open – examples – handing out fliers, putting up posters, trying to tell all your friends etc. Not very long as your lead and prospect list would die out pretty soon.
Well online is no different, if you rely just on all the free ways of promoting – your lead or prospect list is going to die out also. This is one of the time that investing in your business is necessary to stay alive. Why do you think 97% of the people online fail??????
My friend and I were talking the other day and in the conversation we both agreed that it’s a shame that people can not take their business serious online enough to invest $10.00. Now I will be the first one that will tell you that yes you can loose money but that is a chance that you take with any business.
The key here is if you have done your homework – you would have had all this laid out in your business plan – your niche, your targeted people, where to find them, and the cost to find them. So I ask you – if you are one of those that did not do these things – then STOP right now before you become part of the 97% and start investing in your business.
Investing in your business don’t just require money, it requires YOUR TIME – are you willing to put in the necessary time to grow your business. If you are one that keeps making excuses why you didn’t get this done or that done, you don’t know how to do this or that and you don’t know what your niche is or where your targeted people are – then you should just go play some games on Pogo and stop wasting your time.
I know these are things that people don’t like hearing BUT if you are going to be part of the 3% then you need to listen and take action NOW.